Smart recruitment strategies are the only way forward for construction companies to cater to the rapidly growing infrastructure development, commercial and residential construction, that is happening almost worldwide. To be able to deliver on promised quality, budgets and deadlines the construction industry needs to nurture a steady flow of qualified candidates. Hiring from a position of need does not always allow construction firms to pick the top talent, a situation that can be remedied if a continuous process of recruitment is adopted by construction companies to fight the dearth in talented potential employees.
The recruitment strategies for construction companies mentioned below provide a way for the industry to encourage and entice a new wave of employees to consider construction as a viable career option, with plenty of potential for personal growth and development.
Build your brand for better communication
The construction worker of today belongs to a generation that cares about brand, work ethics and flexibility. The more they know about a brand the more likely they are to give it a chance. Typically, the construction industry is not known for its appeal to the younger generations, but in order to nurture a new set of skilled contractors, it is time for smart brand building and better communication.
An interactive website to communicate your company core values will play an immense role in building your brand. Focus on issues such as safety, which is a top concern in the construction industry and deserves to be a key focus. Let potential employees know how you handle safety along with the measures adopted. Let your communication explain how much you value the health and wellbeing of your employees.
Explain the workers first culture of your company and the focus on not only the physical but also the mental health of your contractors. Today’s workforce appreciates flexibility, compressed workweeks, part-time hours as many juggle multiple facets of their lives. Workers are more aware of their value and will gravitate towards a company that understands that value. A worker first company culture will also help you retain your existing top talent as they will feel appreciated.
In order to attract and retain the younger workforce, you need to show them that while it is a key component, physical labour is not the only defining factor of a career in construction. Highlight how you have embraced new technology where possible to streamline existing and upcoming projects and to make work more efficient and easier wherever possible. The use of new innovations is a definite attraction for the younger generation for whom the use of technology is second nature.
Offer ample benefits, overtime hours and incentives
Companies that offer appealing perks are definitely able to attract more school leavers or new graduates into a career in construction. As said before, no longer are workers willing to slog away hours at an end for minimum wages or benefits. They need to see construction as a career they can grow within, increase their earnings and have a capacity for career development. Benefits and incentives should be competitive and similar to those offered in other careers whenever possible. Over time hours, signing bonus, customizable benefits and paid volunteer hours are just a few of the attractive incentives that construction companies can offer workers.
Offer continuous training for your newly hired employees
For a career to be attractive, it has to offer growth and the capacity for development. Those with aptitude and drive like to see their careers develop and their earning potential grow along with it. That is why when listing a job description, it is important that you explain that it comes with the opportunity for development and promotions. Offer continuous training for your newly hired employees giving them ample opportunities to reach their potential, so that both they and the company benefit from their cultivated skills. Simply put, clear career paths should not only be demarcated but should also be developed.
Use the right recruitment platforms
For the construction industry to survive it requires a steady flow of contractors and to develop the skills of those already in the industry. To ensure this steady flow of potential employees it needs to strengthen its recruiting efforts using methods relevant for today’s workforce. Advertising an open position on the right platform will help reach a wider range of candidates. Today, job seekers have a massive variety of options on which to search for employment and it is up to the construction companies to be visible on the correct platforms.
While developing or re-designing an appealing website for your company, be sure to include an interactive jobs opportunities page. If your brand recognition is strong enough, job seekers will browse this page for openings.
Employment websites are another way to reach a greater number of candidates. LinkedIn and other similar professional sites are popular with job seekers and allow you to browse through and find the best qualified candidates. Social media too has become an ideal location for recruiting with about two-thirds of adults using social media, often checking several times a day.
Today, both job seekers and construction companies show a preference shift towards interactive designated platforms. These platforms create a reliable location for companies to post their openings and for employment seekers to present their verifiable credentials. It allows for straightforward dialogue and an interview process, minimising the need for a middleman or the fear of miscommunications. It also eliminates unnecessary delays often found in the whole hiring process. It is cost effective for both parties as there are no hidden fees or payments required.
These recruitment strategies for construction companies will help to a large degree bridge the gap between the need for construction workers and the dearth of those applying to the industry. Make sure your company does not miss out on any construction projects simply because you do not have the required skilled man power to complete it.