The construction industry needs to up its game. Despite being a dynamic field with massive scope, it is dealing with an aging workforce. For an industry that thrives on energetic activity and teamwork this is a serious problem. For construction companies to survive they need to hire millennial construction workers so as to have a pipeline of skilled and trained workers to take on the construction future.
Attracting and retaining potential millennial construction workers should be done to cater to their generation taking their culture, beliefs and motivations into consideration. Many construction companies miss out on attracting younger workers as they refuse to make the shift towards a hiring process that understands and embraces these factors.
Show your modern energy
It is time to move away from the stereotypical image of the construction industry and showcase your innovative and creative side, which are traits millennials admire. They appreciate being part of a process that is making a difference and by highlighting how construction is making a positive impact on the lives and livelihoods of many, it will help attract millennial job seekers to the field. In fact 84 percent of millennials say that helping to make a positive difference in the world is more important than professional recognition.
Showcase your ethical practices
Millennials are very socially conscious and are more driven by purpose than just financial benefits. They will be loyal to an employer that has good practices in place. The construction industry as a whole has made a shift towards a greener and more sustainable approach not just in practice but with the materials used as well, which should be highlighted so as to attract, hire and retain millennial workers. The innovative use of digital tools is a sure way to attract the attention of a young job seeker.
Show your inclusive culture
Millennials are, despite previous beliefs, hard workers. Yet, they also prefer to work in an atmosphere of companionship and togetherness, rather than just a workplace. An inclusive culture is important to millennials who tend to value mentors and coaches over bosses and managers. This is ideal for the construction industry that genuinely has a culture of sharing skills and teaching, where new workers are encouraged to learn on the job from the more experienced. That sense of team togetherness needs to be highlighted more during the hiring process.
Show your fun side
It is important to show that is not only about the work. You are more likely to attract millennials if you can prove to them that as a company you do fun stuff together, that further enhances the feeling of togetherness. Informal lunches, sports events, getting together after hours are all activities that the younger generation appreciates, as a good work life balance is particularly important to them.
Show a clear path to advancement
Millennials tend to thrive on knowledge, and they do seek constant mental stimulation. They welcome challenges and need to know that their voices are heard and being listened to. While they are generally independent, they do appreciate the guidance and mentorship of experienced professionals within the field to help them realise their own potential. A clear career path is important to millennials as it stimulates and motivates their sense of purpose. Construction companies should take the effort to show that there is a proper career growth path within the industry with new innovations playing a key role in the field currently.
Millennials need to feel as though the organization they work for is making full use of their skills and abilities. While they are willing to be guided by leaders in the field, they are not willing to tolerate being underused and overlooked. To retain younger workers who have a stronger sense of self-worth, companies should have a review process in place with feedback from both the employee and supervisor so that those with promising potential can be given due recognition. Provide training and development and help guide them on to roles within the construction industry where their skills will be a true asset.
Show up on the right recruitment platforms
Online is the key in today’s world. Most millennials prefer sourcing their information online and look to peer reviews for guidance. A good step towards attracting millennials to the construction industry is to be visible on the correct platforms. Millennials appreciate being in the loop and prefer taking action on their own rather than go through middlemen.
Digital platforms specifically designed for the construction industry are a good way to gain the interest of millennials. It will show them that the industry is growing and developing along with the rest of the world and being able to interact with employers directly and easily are features millennials welcome. Platforms like Openforce give both contractors and millennial construction workers a single point of contact, where all job and recruitment details can be sorted out.
For construction to thrive and grow in the future it needs a young, motivated and energetic workforce to take it forward. Quick efficiency and cost effectiveness are greatly valued by millennials and that is what you get when you list your construction vacancies on a platform such as Openforce.